Step 3: Select A Manufacturer And Vendor
You have now,
hopefully, decided what type of PC you want, have investigated
PC performance and non-performance issues, and have evaluated
and chosen your
hardware. The next step in your
odyssey is to
select a manufacturer and/or vendor for
your new PC.
The exact
approach you take depends on exactly what sort of system you
have decided to go with. All hardware has a manufacturer, of
course, somebody has to make it. However, sometimes PCs are sold
directly by their makers, and sometimes through third-party
vendors: it depends mostly on the type of PC. And if you are
building your own PC, you will likely be dealing with several
manufacturers and possibly more than one vendor as you buy your
components.
Here's what you
need to do, step by step:
-
Decide On A Source:
Determine what general source you want to use for your
hardware. There are three main source categories:
-
Retail sources
such as
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department stores,
membership warehouse clubs,
office stores,
electronics stores,
computer superstores and
local PC shops.
-
Online, catalog and mail
order sources. These include
direct-channel PC manufacturers,
large online and mail order vendors,
small online PC shops, and
group buying clubs.
Other sources
such as
computer shows,
auctions and
individuals.
Which of these
is best depends in large part on what sort of hardware you are
getting, as well as your personal preferences and shopping
style. For a pre-built PC you can buy from any of the retail
sources except a local PC shop, or from a large online vendor
or group buying club. Configure-to-order PCs are usually sold
directly by the manufacturer online or over the phone.
Build-to-order PCs are usually made by local PC shops or
smaller online PC makers, or at
computer shows. Used PCs are
usually sold by individuals. Components can be found just
about anywhere, and auctions have just about anything. (This
page shows a comparison of the attributes of
different sources, and
this one provides a
cross-reference between sources and PC types.)
-
Decide On A Vendor: Choose the vendor that you feel is best for you, after
thoroughly researching all
the important issues that distinguish good vendors from bad
ones. I have broken these factors down into categories, some
of which will be more important than others for your
particular circumstances:
-
Reputation and history issues,
including
time in business,
reputation,
financial stability, and
references and referrals.
-
Pricing, selection and stock
matters such as
general pricing levels,
selection,
stock levels and out-of-stock policy,
and also
price matching and
price protection policies,
if any.
-
Other factors and issues that
affect pricing from different
vendors, such as
shipping and handling charges,
sales tax,
rebates,
discount coupons,
clearances, and
credit card surcharges or cash
discounts.
-
Customer service
considerations, including
communication efficiency,
order fulfillment competence,
issues related to salespeople,
delivery options,
payment options,
web site quality, and also
privacy and security.
-
Guarantees and return
policies, including
return periods,
polices and
a balanced look at restocking fees.
-
Warranty service and policy
issues such as
warranty length,
service, and
extended warranties.
-
Support issues
such as
pre-shipment testing,
vendor vs. manufacturer support,
and
technical support quality.
That's a very
long list of considerations, and you probably won't be able to
thoroughly assess every vendor's characteristics to this level
of detail. Just focus on what is most important to you. In
order to make your decision, you will want to make use of
various
research resources to gather
information about companies. A primary way is reading their
own
sites and other
relevant information, but you will also benefit from
"word of mouth" research,
offline independent research resources,
PC-oriented magazines and
online independent research resources.
Some important thoughts
to keep in mind as you make your choices:
- If you've ever wondered why the PC industry
seems to be so competitive and difficult to figure out,
you may find this section interesting
reading.
- Don't underestimate the value of
a long-term relationship with a
reputable vendor, especially if you will be buying
a lot of hardware over a period of time.
- If you are buying individual components,
consider buying from one vendor
even if some items are cheaper at a second or third seller.
You may save the difference on shipping costs, and you'll
certainly make your life simpler.
- To improve your chances of avoiding a bad
vendor experience, read
this page of vendor "danger signs"
and look for them.
Take your time when shopping.
If you are in a hurry though, simplify your shopping approach
to reduce the chances of problems.
Read these tips on successful
shopping in person and online.
Beware the temptation to choose
vendors based on online price search engines.
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